IPA Masterclass. Effective Content for Brands

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Join the IPA on Monday 20th July to learn from some of the best branded content in the business.  Book Tickets


Content marketing strategy is one of the hottest topics in marketing today. With low-cost organic reach under intensifying pressure from advertising-focused social networking sites, and the cost of paid reach spiralling upwards, knowing how to unlock content excellence for your clients is crucial.

Draw from the experiences of some of the leading authors behind content-led IPA Effectiveness Award winning campaigns from 2014 such as Mercedes, Aldi ‘Swap & Save and MILO ‘Twisted Football’.

The evening will also be the first chance to watch the next in a series of IPA Thinkbox Brand Stories on Film, uncovering the story behind Mercedes gold-winning campaign, ‘How a change in body language transformed the fortunes for Mercedes-Benz’.


6pm – Registration and drinks

6.15pm – Premiere of IPA Thinkbox brand film Mercedes

6.25pm – Introduction from Marie Oldham, Fresheyes Consulting

7.35pm – Introduction to panelists and open discussion

Andrew Canter BCMA

John Nolan Apollo20

8pm – Finish



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